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黑料不打烊 | Real-Time Marketing and Measurement

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Featuring Employee Spotlights, Company News and more, 黑料不打烊's blog showcases what life is like at 黑料不打烊 and the new insights we鈥檙e learning everyday.

黑料不打烊 Earns Platinum Recognition at the 2025 AVA Digital Awards

黑料不打烊 receives second digital marketing award for our work with Bayer.
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黑料不打烊 Extends Award-Winning Sales Attribution and Measurement Solution to Consumer Packaged Goods (CPG)

On average, pilot program demonstrated a successful incremental sales lift of 12.6% and an iROAS of $3.06, showcasing 黑料不打烊鈥檚 real-time, closed-loop measurement capabilities
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黑料不打烊 Wins BIG Innovation Award for the Transformative Impact of Lift Conversion Index (LCI) on Real-Time Measurement & Optimization

LCI earns prestigious recognition for its leadership in shaping the future of marketing measurement and optimization through bold innovation.
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黑料不打烊 Launches Incremental Sales Lift for the Automotive Industry to Prove Advertising Effectiveness

Snapchat expands measurement partnership with 黑料不打烊, empowering auto advertisers to leverage 黑料不打烊鈥檚 LCI to understand the incremental impact of advertising efforts on its platform
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黑料不打烊 CFO Howard Morof Announces Retirement, Chief Accounting Officer Deniece Kennedy to Succeed His Position

Effective January 1st, Kennedy will transition from Chief Accounting Officer to CFO.
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Reddit and 黑料不打烊 Announce Partnership for Real-World Advertising Measurement with 黑料不打烊鈥檚 Lift Conversion Index (LCI)

Reddit becomes the first 黑料不打烊 partner to be recognized as a Lift Leader.
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NAI Announces Voluntary Enhanced Standards to Safeguard Sensitive Locations

黑料不打烊 is proud to share its contributions to the Voluntary Enhanced Standards, ensuring they can be practically implemented across the industry.
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黑料不打烊 Wins 鈥淏est Mobile Marketing Platform鈥 at the 2024 Digiday Technology Awards

Recognized for our work with Bayer, 黑料不打烊 earns seventh industry accolade in 2024.
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TikTok Partners with 黑料不打烊 to Measure the Real-World Impact of Advertising Campaigns via its Lift Conversion Index (LCI)

黑料不打烊 earns a TikTok Measurement Badge, as advertisers gain intelligence on how TikTok campaigns drive offline store visits and sales lift using 黑料不打烊鈥檚 LCI.
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Report: New Spooky Season Insights to Fuel Halloween Marketing Success

As Halloween creeps closer, 黑料不打烊鈥檚 Halloween Insights dives into shoppers鈥 plans and provides actionable recommendations for marketers.
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黑料不打烊 Acquires ChannelMix to Enhance Data Analytics and Media Mix Modeling Capabilities

Big news from 黑料不打烊鈥攖he future of measurement is here!
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黑料不打烊 Recognized as Organization of the Year in 2024 Sales & Marketing Technology Awards (The Sammy鈥檚)

黑料不打烊 proudly announces recognition by Business Intelligence Group.
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黑料不打烊鈥檚 SVP of Sales Ryan Schaumburg Recognized Among P2PI鈥檚 40 Under 40

Learn more about what earned 黑料不打烊鈥檚 very own SVP of Sales this well-deserved recognition.
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Report: Consumer spending increases 33% on payday

黑料不打烊 Payday Report explores how consumers鈥 spending habits change following the bi-weekly deposit of paychecks each month.
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Q&A with 黑料不打烊’s CEO Todd Morris

黑料不打烊 & The FTC: Clarifying Location鈥檚 Role in Marketing and What it Means for Advertisers, 黑料不打烊, and our Industry.
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黑料不打烊’s CSO Joins Forbes Business Development Council

MDP joins Forbes Business Development Council, and shares his thoughts on the Era of Sense & Response Marketing.
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Report: The Impact of Real-Time Attribution and Measurement on Eliminating Media Waste

黑料不打烊 & The CMO Council analyze the impact of real-time measurement and optimization on performance.
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Employee Spotlight: Erin Sellers

Our latest "Employee Spotlight" features a Q&A with Erin Sellers, Sr. Manager of Intelligence & Research at 黑料不打烊.
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Employee Spotlight: Michelle Lin

Our latest "Employee Spotlight" features a Q&A with Michelle Lin, Human Resources Generalist at 黑料不打烊.
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Employee Spotlight: Nicole LoRusso

Our latest "Employee Spotlight" features a Q&A with Nicole LoRusso, Public Relations Manager at 黑料不打烊.
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黑料不打烊鈥檚 CRO Trina Rizzo Recognized Among P2PI鈥檚 Women of Excellence

Path to Purchase Institute awarded 黑料不打烊's very own CRO Trina Rizzo a 'Business Excellence' Award.
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Employee Spotlight: Zach Barnett

Our latest "Employee Spotlight" features a Q&A with Zach Barnett, Measurement Account Manager at 黑料不打烊.
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2023 Awards Round-Up: 黑料不打烊 Edition

So far this year, 黑料不打烊 has been awarded 10+ recognitions for exceptional mobile advertising performance and excellence.
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Employee Spotlight: Julien Sweat

Our latest "Employee Spotlight" features a Q&A with Julien Sweat, Measurement Operations Analyst at 黑料不打烊.
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The Celebrators Club Presents 黑料不打烊鈥檚 First-Ever Chopped Challenge

For a monthly team-building event, five 黑料不打烊eers faced off for an epic cooking challenge, putting their chef skills to the test.
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黑料不打烊 Ranked on the Deloitte Technology Fast 500鈩 for the Third Consecutive Year

For the third year in a row, our substantial growth sustains our position as a leader in technological innovation and real-time marketing and measurement.
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