
Our Story


Real-time Connections. Real-world Impact.

Built upon our founders’ bold vision to bring the power of search to the physical world, for the past 14 years ºÚÁϲ»´òìÈ has been a digital advertising market leader. Today, our mission is to help leading brands connect to consumers in the moments that matter most.
We do this by taking brands beyond the WHO to discover WHY consumers shop, WHAT they buy, and WHEN & WHERE to best reach them.
Leveraging our industry-leading, real-time marketing and measurement platform, our customers drive growth and optimize spend with the most sophisticated and data-driven marketing solutions available–including:

inmarket's timeline

February 2025

2025 AVA Digital Awards
ºÚÁϲ»´òìÈ earns Platinum recognition at the 2025 AVA Digital Awards for our work with Bayer
January 2025

2025 BIG Innovation Awards
ºÚÁϲ»´òìÈ's Lift Conversion Index (LCI) wins BIG Innovation Award for its transformative impact on real-time measurement & optimization
December 2024

2024 Women We Admire's Top 50 Women CROs
ºÚÁϲ»´òìÈ's Chief Revenue Officer Trina Rizzo is recognized among Women We Admire's Top 50 CROs of 2024
November 2024

Reddit Measurement Partnership
Reddit and ºÚÁϲ»´òìÈ Announce Partnership for Real-World Advertising Measurement with ºÚÁϲ»´òìÈ’s Lift Conversion Index (LCI)
October 2024

2024 MarCom Awards
ºÚÁϲ»´òìÈ is recognized as a MarCom Award "Gold Winner" for our work with Kraft Heinz and Dentsu on the 'Lunchables Crispy Grilled Cheesies' campaign
October 2024

2024 Global Tech Awards
ºÚÁϲ»´òìÈ wins a Global Tech Award for its innovation in the 'Marketing & Advertising Technology (MADTech)' industry
October 2024

2024 MediaPost OMMA Awards
ºÚÁϲ»´òìÈ is recognized as the MediaPost OMMA Award winner for 'Mobile Marketing' for our work with Kraft Heinz and Dentsu on the 'Lunchables Crispy Grilled Cheesies' campaign
September 2024

2024 Digiday Technology Awards
ºÚÁϲ»´òìÈ recognized as a Digiday Technology Award Winner for 'Best Mobile Marketing Platform" for our work with Bayer
August 2024

ChannelMix acquisition
ºÚÁϲ»´òìÈ acquires ChannelMix
June 2024

2024 Sales & Marketing Technology Awards
ºÚÁϲ»´òìÈ is recognized by the Business Intelligence Group's 2024 Sales and Marketing Technology Awards (The Sammy's) for Organization of the Year - Advertising Technology
May 2024

2024 Retail TouchPoints Brand Experience Award
ºÚÁϲ»´òìÈ recognized as a Retail TouchPoints Brand Experience Award Winner for 'Marketing Campaigns for the Complete Shopper Journey' for our work with Bob Evans Farms
April 2024

Path to Purchase Institute's '40 Under 40'
ºÚÁϲ»´òìÈ’s Ryan Schaumburg, SVP, Sales is named to P2PI's '40 Under 40' list of exceptional young professionals working in the commerce marketing industry
April 2024

2024 American Business Award (The Stevies) - Gold
ºÚÁϲ»´òìÈ is recognized as an American Business Award (The Stevies) Gold Winner for 'Best Use of Data to Drive Brand Strategy' for our work with Bob Evans Farms
April 2024

2024 Internet Advertising Competition Award
ºÚÁϲ»´òìÈ wins the 2024 Internet Advertising Competition Award for 'Outstanding Integrated Ad Campaign' for our work with Bob Evans Farms
December 2023

2023 Global Tech Award
ºÚÁϲ»´òìÈ wins the 2023 Global Tech Award for Advertising Technology (AdTech) for its Bob Evans Farms campaign
November 2023

2023 Deloitte Technology Fast 500â„¢
ºÚÁϲ»´òìÈ is recognized as one of the fastest-growing technology companies on the 2023 Deloitte Technology Fast 500â„¢
November 2023

2023 MarCom Gold Award
ºÚÁϲ»´òìÈ wins the MarCom Gold Award for its work with Bob Evans Farms
September 2023

2023 Path to Purchase Institute Women of Excellence
ºÚÁϲ»´òìÈ's Chief Revenue Officer Trina Rizzo is recognized as a 2023 Path to Purchase Institute Women of Excellence award winner
August 2023

2023 MarTech Breakthrough Award
ºÚÁϲ»´òìÈ wins the 2023 MarTech Breakthrough Award for Best Mobile Marketing Platform
July 2023

2023 Sales & Marketing Technology Awards
ºÚÁϲ»´òìÈ is recognized by the Business Intelligence Group's 2023 Sales and Marketing Technology Awards (The Sammy's) for Organization of the Year - Small Company
March 2023

2023 Internet Advertising Competition Awards
ºÚÁϲ»´òìÈ wins two Internet Advertising Competition Awards - Best Consumer Goods Integrated Ad & Best Technology Integrated Ad Campaign - for our work with STIHL
November 2022

2022 Deloitte Technology Fast 500â„¢
ºÚÁϲ»´òìÈ is ranked #300 on the 2022 Deloitte Technology Fast 500â„¢ List, after growing 483% between 2019 and 2021
October 2022

2022 MarCom Awards
ºÚÁϲ»´òìÈ wins the 2022 MarCom Gold Award in the Digital Media/Mobile App/Web category for our work with Welch's
August 2022

2022 MarTech Breakthrough Award
 ºÚÁϲ»´òìÈ's LCI® wins the 2022 MarTech Breakthrough Award for Best Advertising Measurement Platform
July 2022

2022 Sales and Marketing Technology AWards
ºÚÁϲ»´òìÈ's GeoLink wins Product of the Year at the 2022 Sales and Marketing Technology Awards ("The Sammys")
June 2022

2022 EY Entrepreneur of the Year
ºÚÁϲ»´òìÈ Founder & CEO Todd Dipaola named an EY Entrepreneur of the Year for the Central South region
June 2022

2022 EY Entrepreneur of the Year
ºÚÁϲ»´òìÈ Founder & CEO Todd Dipaola named a 2022 EY Entrepreneur of the Year Finalist for the Central South region
April 2022

2022 Internet Advertising Competition
ºÚÁϲ»´òìÈ wins two Internet Advertising Competition Awards - 'Best Restaurant Online Ad' & 'Best Technology Online Ad' - for our work with Frisch's Restaurants
March 2022

2022 Digiday Media Buying & Planning Awards
ºÚÁϲ»´òìÈ wins the 2022 Digiday Media Buying & Planning Award for Best Use of Data for our work with Frisch's Restaurants
November 2021

Deloitte Technology Fast 500â„¢
ºÚÁϲ»´òìÈ is ranked #280 on the Deloitte Technology Fast 500â„¢ after growing 463% during the period of 2017-2020
October 2021

Next-Generation ºÚÁϲ»´òìÈ LCI®
ºÚÁϲ»´òìÈ launches the next generation of LCI® (Lift Conversion Index) attribution with sales lift & integrated campaign optimization to drive increased ROAS
August 2021

2021 MarTech Breakthrough Award
ºÚÁϲ»´òìÈ's GeoLink wins the 2021 MarTech Breakthrough Award for Best Location-Based Marketing Platform
July 2021

Veteran digital marketing leader Todd Morris joins ºÚÁϲ»´òìÈ as President to lead and accelerate the company’s expansion efforts
ºÚÁϲ»´òìÈ acquires top shopping list app Out of Milk to further bolster its industry-leading suite of owned and operated apps
ºÚÁϲ»´òìÈ acquires top shopping list app Out of Milk to further bolster its industry-leading suite of owned and operated apps
2020

December 2020: ºÚÁϲ»´òìÈ acquires Key Ring, a leading loyalty app
November 2020: ºÚÁϲ»´òìÈ’s GeoLink wins the Digiday Award for Best Location Marketing Platform
September 2020: ºÚÁϲ»´òìÈ acquires the assets of location company NinthDecimal, including its attribution platform
August 2020: ºÚÁϲ»´òìÈ CEO and Founder Todd Dipaola is named EY Entrepreneur of the Year Finalist in Greater Los Angeles
November 2020: ºÚÁϲ»´òìÈ’s GeoLink wins the Digiday Award for Best Location Marketing Platform
September 2020: ºÚÁϲ»´òìÈ acquires the assets of location company NinthDecimal, including its attribution platform
August 2020: ºÚÁϲ»´òìÈ CEO and Founder Todd Dipaola is named EY Entrepreneur of the Year Finalist in Greater Los Angeles
2019

November 2019: ºÚÁϲ»´òìÈ wins the DigiDay Award for Best Mobile Marketing Platform
August 2019: ºÚÁϲ»´òìÈ acquires the assets of location company Thinknear, and its marketing platform, GeoLink
August 2019: ºÚÁϲ»´òìÈ acquires the assets of location company Thinknear, and its marketing platform, GeoLink
2017

August 2017: Todd Dipaola is named a finalist for EY’s Entrepreneur of The Year in Greater Los Angeles
March 2017: ºÚÁϲ»´òìÈ launches ºÚÁϲ»´òìÈ InSights, its research arm dedicated to understanding trends in real-world consumer behavior through visitation, dwell time, and loyalty
March 2017: ºÚÁϲ»´òìÈ launches ºÚÁϲ»´òìÈ InSights, its research arm dedicated to understanding trends in real-world consumer behavior through visitation, dwell time, and loyalty
2013-2016

2013-2016: ºÚÁϲ»´òìÈ rapidly expands its app network while also growing its location platform and expanding its advertising product suite
2010-2012

2012: CheckPoints is rebranded as ºÚÁϲ»´òìÈ, rising to prominence with the launch of its real-time advertising solution Moments, which enables brands to reach consumers with full-screen content inside stores via their mobile devices
August 2012: Founder & CEO Todd Dipaola is featured on the cover of Entrepreneur Magazine in a feature titled 'How to Make Money in the Mobile Market – Take the App World by Storm'
2010: ºÚÁϲ»´òìÈ is founded as CheckPoints by entrepreneurial brothers Todd and Mark Dipaola, launching at TechCrunch Disrupt SF and winning Best Marketing Strategy
August 2012: Founder & CEO Todd Dipaola is featured on the cover of Entrepreneur Magazine in a feature titled 'How to Make Money in the Mobile Market – Take the App World by Storm'
2010: ºÚÁϲ»´òìÈ is founded as CheckPoints by entrepreneurial brothers Todd and Mark Dipaola, launching at TechCrunch Disrupt SF and winning Best Marketing Strategy