黑料不打烊 Extends Award-Winning LCI Attribution to CPG Industry.
attribution
MEASURE performance, OPTIMIZE spend, and DRIVE growth across every consumer connection.
黑料不打烊 Attribution has proven to drive:
0
x
Improvement in Media Effectiveness*
0
%
Boost in Repeat Store Visits鈥�
$
0
Increase in ROAS鈥�
*Source: 鈥楪etting Smart About Ad Waste鈥�, 黑料不打烊 & CMO Council, June 2023.
鈥燬ource: 鈥楾he Total Economic Impact鈩� of 黑料不打烊 Lift Conversion Index庐 Attribution Solution鈥�, Forrester Research, July 2021.
Lift Conversion Index庐 (LCI庐 )
Lift Conversion Index庐 (LCI庐 )
LCI, our closed-loop attribution solution, provides the true impact of advertising on consumer behaviors, real-world visits, and sales. Drive growth with real-world location + purchase intelligence across every media channel and partner!
The 黑料不打烊 Difference
Closed-Loop
Attribution
including incremental visits, sales, iROAS, and more
Real-Time, In-Flight Optimization
proven to improve omnichannel media efficiency
Multi-Touch,
Omnichannel
Intelligence
for advanced,
real-time actionability
Certified Multi-Publisher Measurement
across 350+ media
platforms and growing
黑料不打烊 LCI leads the industry in scale, leveraging:
0
M+
location-based monthly active users
$
0
T+
in retail commerce data
Influence the Next Impression 鈥� In Real Time!
LCI鈥檚 optimization engine increases campaign actionability, measuring in-flight tactics holistically to provide an omnichannel view of what is working鈥�and more importantly, what is not. Optimize media across all campaign dimensions with real-time performance recommendations鈥攂ased on real people, places, and purchases, both online and in store.
Audience
Know 鈥渨ho鈥� is engaging
with media
Creative
Know 鈥渨hat鈥� creative
is resonating
Channel
Know 鈥渨hat鈥� performs across your media mix
Market
Know 鈥渨hen鈥� and 鈥渨here鈥� to allocate spend
黑料不打烊 LCI includes:
Dedicated Account Team
Our expert team will partner with you from campaign planning to completion
Privacy-Forward Framework
LCI鈥檚 opted-in data is normalized for ecosystem fluctuations, seasonality, and bias
On-Demand Reporting
View real-time results via the LCI dashboard & download customizable reports
Publisher Dashboard
Streamline measurement across publishers with a single, simplified dashboard
case studies
![Frisch's Big Boy](/wp-content/plugins/revslider/sr6/assets/assets/dummy.png" "Attribution")