黑料不打烊 Extends Award-Winning LCI Attribution to CPG Industry.
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黑料不打烊 Extends Award-Winning Sales Attribution and Measurement Solution to Consumer Packaged Goods (CPG)
On average, pilot program demonstrated a successful incremental sales lift of 12.6% and an iROAS of $3.06, showcasing 黑料不打烊鈥檚 real-time, closed-loop measurement capabilities.
January 30, 2025
Today at 黑料不打烊, we announced the launch of sales lift conversion capabilities for Consumer Packaged Goods (CPG) brands within our award-winning Lift Conversion Index (LCI). LCI for CPG offers closed-loop attribution capabilities that connect omnichannel advertising impressions to purchases for CPG brands.
As and the media landscape have become increasingly fragmented, it鈥檚 pivotal for CPG brands to have the infrastructure in place to holistically measure the impact of omnichannel programmatic audiences and managed service media campaigns across retailers and channels. In fact, a single retailer makes up less than a fraction (<0.5%) of a shoppers鈥� total monthly retail visits, according to the 黑料不打烊 Index.
LCI for CPG brands solves these challenges, providing marketers with unique, real-time commerce intelligence into campaign performance across retailers, channels and KPIs, including incremental return on ad spend (iROAS), incremental sales lift, projected incremental sales and projected total sales of exposed. Reporting also includes detailed shopper metrics, such as average price per transaction, average purchase frequency and total basket size.
What makes LCI for CPG different? Here's what 黑料不打烊's CEO Todd Morris had to say:
鈥淭he complexity of consumer shopping patterns and the surge of new media channels and tactics make it harder than ever for advertisers to discern what鈥檚 truly driving sales. Notably, 黑料不打烊鈥檚 LCI for CPG allows marketers to understand the impact of their advertising by retailer 鈥� something that no other solution provides 鈥� giving marketers a holistic picture of their digital advertising鈥檚 influence,鈥� 听Morris explained.听
The results speak for themselves.
Leading up to the official launch of LCI for CPG, 黑料不打烊 offered early access to select partners. Throughout the pilot program, LCI for CPG鈥檚 ability to measure and optimize sales lift while a campaign鈥檚 inflight drove remarkable results. On average, advertisers who participated in the pilot program experienced:
Now, all CPG marketers can now take their measurement approach to the next level by leveraging our award-winning, closed-loop attribution reporting and inflight optimization capabilities.
鈥淲e are incredibly excited about the general availability of this powerful capability, allowing CPG advertisers to truly understand their incremental Return on Advertising Spend after completing a highly successful pilot program,鈥� added Morris.
Leave no crumbs (and sales) behind in 2025!
Reach out to your sales representative or set up a call with our team to