Restaurant Chain Drives Incremental Visits and Sales with 黑料不打烊 Measurement
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Restaurant Chain Drives Incremental Visits and Sales with 黑料不打烊 Measurement
Campaign Goals
With the QSR industry facing declining sales in recent years, a national QSR chain sought to attract consumer attention and drive restaurant visits and sales with a CTV marketing campaign.
The QSR chain, a PMG client, partnered with Wurl to launch an emotionally targeted CTV marketing campaign. The chain then partnered with 黑料不打烊 to measure the impact of its CTV media strategy on driving visits to the QSR鈥檚 locations via 黑料不打烊鈥檚 LCI庐 attribution solution.
黑料不打烊 Solution
Utilize LCI庐 to measure and optimize media in real time to drive incremental visits and sales. 黑料不打烊鈥檚 LCI closed-loop attribution platform identified consumers exposed to a CTV ad who then visited the QSR and made a purchase.
Results
40%
Incremental Visit Lift
Emotion Targeting
identified as the most performant CTV strategy for driving visits to the QSR
48%
Incremental Sales Lift
