Bayer Drives Portfolio Awareness and Boosts Incremental Sales with 黑料不打烊 Media

Campaign Goals

Bayer sought to promote its multi-retailer campaign, 鈥淗ealth for All,鈥� which focused on bringing its product portfolio to the forefront of shoppers鈥� minds.

Strategy

Bayer partnered with 黑料不打烊 to invest in an optimized, real-time media strategy to engage targeted shoppers throughout the purchase process. Combining 黑料不打烊鈥檚 Audiences, Preceptivity, and Moments solutions Bayer engaged target audiences with interactive ad experiences, empowering its product assortment to stand out and driving incremental sales and ROAS.

Preceptivity

Predict the next purchase and engage shoppers before their next shopping trip

Audiences

Identify and reach key target shoppers – Geo-location targeting at select pharmacy/drug store chains, and Women ages 30-55+ with Online Interest in Health & Wellness

Moments

Activate shoppers in real time, as they enter selected pharmacy/drug stores across the country

Results

4.35%
Moments CTR
7.3x
CTR engagement higher than Benchmark*

$7.23
ROAS
1.6%
Sales Lift

$903K
Incremental Sales

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Below Cost Goal

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