2023 Halloween InSights
滨苍惭补谤办别迟鈥檚听2023 Halloween InSights report contains helpful insights on how consumers shopped for last year to help brands build targeted strategies to better engage shoppers for the upcoming spooky holiday.
Insights include:
- How much consumers spent on Halloween shopping last year
- What matters most to shoppers when purchasing Halloween candy
- What candy brands, including Reese鈥檚, M&M鈥橲 and Starburst, had the largest share of purchases during last year鈥檚 Halloween holiday